Let’s keep it simple – yes you do!
You need a good one that is professionally designed to be engaging, articulate your proposition, rank high in searches, promote leads, increase sales, and differentiate from the competition.
It’s your number one marketing asset and your shop window to the world.
Modern, fresh, bold, visual designs that grab attention. We build sites that capture your unique brand, while guiding customers through the buyer’s journey. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Your site is there to grow your business, so we take the time to get to know you and your market to create an all-encompassing digital marketing presence that sells your proposition. A site that’s old, dry, and static isn’t going to sell anything; consumers have greater expectations.
Depending upon your business, up to three quarters of people view your site from their smartphones so it is essential that it displays properly for all screen sizes. We design responsive websites that understand the screen size and render the content in the best way possible.
Your website can grow with your business. If you’re a start-up or small business then a good single-page site might be enough to make your presence known and allow people to get in contact with you. Later we can add more detail and functionality as your company and your needs grow.
We continually monitor your site’s analytics to track performance and recommend changes to better adapt your website and improve the experience for customers. Your site will be GDPR compliant, and optimised for search engines & social media platforms to get the best results.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide content about their business online, and more than half head straight to the brand’s website for product information. If you don’t have a business website, your competition do and today’s digital-savvy (and impatient) customers may look elsewhere. 30% of consumers won’t consider a company without a website and will consider a company that doesn’t have one as less professional.
Everybody goes online to find a local business and they begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area searching for your exact service. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website – Who are you? What do you do? How do I contact you?.
It sounds obvious but not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase. You position your company to reach thousands more potential customers and compete with the big dogs for less than you would spend mailing ten brochures by traditional mail.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website. Plus social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
There are two things you need to get your website live on the internet:
1. Domain name – that’s your online address e.g. www.chisenga.com
2. Web hosting – this is where your website lives, and sometimes your email too
We are regularly asked by clients whether this is something we supply, and the answer is no! We strongly believe that your website is a valuable asset of the business and it should be owned by you, not a developer. However below is a world-class provider that we recommend:
Others to consider are A2Hosting, DreamHost, SiteGround, and Flywheel
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